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The Korea Economic Daily, a leading economic newspaper representing South Korea, was founded with the mission of fostering liberal democracy and a market economy.
It is the most widely read economic daily among Korean office workers and university students, and is highly regarded for its insightful and practical coverage of economic, business, and policy issues.
Known for its accuracy and depth, the newspaper maintains strong trust among opinion leaders and readers with a wide range of age groups—many of whom are active investors and professionals with high economic literacy.
KT&G is carrying out activities by establishing a systematic social responsibility strategy centered on its dedicated social contribution department, in order to realize its management philosophy of being a "company that grows together."
Based on the social responsibility strategy value system called "P-C-P (People-Community-Planet)," the company aims to implement the value of "People," meaning support for individual growth that can be connected to social and corporate change and innovation; "Community," meaning efforts to identify and solve local community issues and strive for mutual prosperity; and "Planet," meaning taking interest in global issues and seeking innovative solutions.
Through this, KT&G seeks to actively promote activities that address social issues across all segments of society.